Our History
Founded in 1994 as the Southern California Land Rover Club (SCLR), our brand quickly became a recognized presence. Land Rover NA was protective of their name, leading to a rebrand in 2022 as the Southern California Rover Club (SCRC).
Our non-profit promotes off-highway vehicle recreation for Land Rover enthusiasts. With a legacy spanning three decades, SCRC unites a passionate community eager to explore California’s diverse terrains.
Our Members & Spectrum
From rugged backroads to harsh deserts and breathtaking vistas, SCRC showcases what Land Rovers were built for—proving they’re far more than "mall crawlers." Monthly trips let members share expertise, tackle remote trails, and create unforgettable memories. Our members drive a wide variety of vehicles, from classic Rovers to the newest models. In 2024, we expanded membership to include INEOS Grenadier owners, fostering even greater diversity and camaraderie.
Grow With Us
Looking ahead to 2025, SCRC is elevating the off-road experience with “resume trail” runs, celebrated for beauty, history, and challenge. We’re also introducing lifestyle experiences to deepen connections and engage families on and off the trail.
We are rethinking sponsorship with a new partnership approach focused on long-term collaboration invested in the future.
SCRC isn’t just a club—it’s a community of explorers united by adventure, respect for the outdoors, and a shared drive to turn every trip into a story worth telling. Join us as we continue to pave new paths, making history and memories together.
Annual Relationship Partnerships
Invest in Our Mutual Growth
All partnership arrangements are fully customizable to meet your ROI needs. A cost-effective way to support the club while getting your brand in front of highly engaged Land Rover owners.
Foundation-Level Partnership ($300)
Best fit for businesses looking for an affordable way to gain visibility and align with the Land Rover community. Ideal for local businesses, service providers, and community-driven brands wanting recognition among active members.
- 1x Email to Members per year
- 1x Social media post per year
- Partner-dedicated website directory listing (0.75” x 1.5” logo + 25-word message)
- Direct link to your online store with click tracking
| Activity | Basecamp | Summit | Evergreen |
|---|---|---|---|
| Emails to Members per year | 2x | 3x | 4x |
| Social media posts | 2x | 3x | 4x |
| Ad/offer on newsletter | 2x | 4x | 12x |
| Partner-dedicated website listing | 1" x 2" Logo + 50 words | 1.5" x 2.5" Logo + 150 words | 2" x 3" Logo + 200 words |
| Product contributions at non-hosted events | 2x | 4x | 12x |
| Logo on end-of-year Thank You Sponsors shirt | 1" x 2" | 1.5" x 2.5" | 1.5" x 2.5" |
| Logo on special edition biannual shirt | — | 1.5" x 2.5" | 2.5" x 1080p |
| Host onsite meetups, trail runs, or events | — | 4x | 12x |
| Priority invitation event sponsor level | — | 1 of 3 THRIVE Level Sponsors | 1 of 1 PINNACLE Level Sponsor |
Basecamp ($500)
Best fit: Organizations seeking brand goodwill and community alignment with minimal investment. Perfect for charitable sponsors, local businesses, and non-profits. Category exclusivity applies; first in earns it.
Summit ($750)
Best fit: Brands looking to drive local awareness and foot traffic. Ideal for bars, breweries, retail shops, and service providers. Limited competing recognition within your industry; first in earns it.
Evergreen ($1500)
Best fit: Companies seeking premium brand exposure and direct engagement with passionate Land Rover enthusiasts. Ideal for auto accessory manufacturers, overland brands, and high-end service providers. Category-exclusive for maximum visibility.
Don’t Miss Special Sponsorship Opportunities for Rover Rendezvous 2026!
Learn More & Sponsor Now